3 Ways To Improve Your VOIP Strategy

sales team using unified communications solution

The use of voice over Internet Protocol (VoIP) systems has skyrocketed over the last few years, especially during the global pandemic, as businesses find efficient ways of communicating with their clients. The global VoIP market amounted to USD 57.5 billion in 2019 and is predicted to hit $55 Billion by 2025.

VoIP’s proven technology lets businesses place an unlimited number of phone calls over the internet.

Although VoIP isn’t exactly a new concept—IP telephony has been around since the 90s—it’s only recently that the technology has evolved into a viable communication system and a great alternative to telephone systems.

However, not all businesses are aware of making the most of this all-inclusive business communication tool.

In this blog post, we’ll discuss how businesses can improve their marketing strategy using VoIP:

1.     Targeting Geographical Locations

One of the biggest benefits of a VoIP system is that you can acquire a local number for anywhere in the country, which is extremely useful for sales and support teams. For instance, a company based in Southern Colorado can get a New York phone number via local IP.

Therefore, with VoIP, you’re no longer limited by geographical boundaries. This gives your company a greater local presence and allows you to reach out to more customers.

2.     Increase Conversions with Call Hunting

VoIP systems’ “call hunting” feature ensures your daily business communications with staff and customers remain unaffected when you’re working from home.

With VoIP phone service, you never miss out on customer inquiry calls because you can route those calls to any device with an internet connection.

Moreover, the call routing feature also allows you to transfer calls to relevant departments or attend meetings on-the-go.

3.     Set Up an Auto Attendant

Auto attendants automatically transfer callers to the desired extension/department without the intervention of a receptionist or an operator. The obvious benefit of setting up the auto attendant feature on your VoIP system is that your workforce doesn’t spend valuable time answering or directing calls.

Additionally, with an auto-attendant, you can customize the virtual receptionist to deliver important sales information while callers are engaged in a queue.  Similarly, directing potential customers to the right department facilitates lead nurturing. Furthermore, if you’re unable to attend a call, the feature allows callers to leave a message, which is then directly turned into an email transcript for you to review later.

woman attends business meeting over the phone

We also help you with all software and hardware needs, including print management software solutions and imaging products, such as all-in-one copiers, commercial printers, laser printers, etc.

Call us at 1.866.390.3956 for more information.

The Top 3 Benefits Of Using Print Management Software

In today’s corporate landscape, managing print infrastructures—from printing supplies to devices—   ranks amongst the most significant challenges for businesses. With some form of automation in place, it can be quite frustrating and time-consuming—and not to mention—can lead to a lot of unnecessary costs and wastage.

Yellow buttons on a commercial printer.

This is where print management software comes in. It not only streamlines your printing processes which reduces costs significantly, but also frees up time so you can focus on the core operations of your business instead of managing your printer fleet.

The following are some key advantages of having a print management software.

Assessment Tools

Perhaps the most prominent advantage of print management software is that it can help businesses gain visibility into their current print spend and determine ways to slash costs. Now, there’s no way to reduce what you cannot measure. Print management software helps by offering assessment solutions, such as:

  • Physical auditing for the devices
  • Print volume assessment and analysis
  • Improving workflows through optimizing device distribution and placement

Enhanced Daily Management

Another way print management software helps you streamline your print infrastructures is by providing you’re 360-degrees visibility of your print environment and devices on a day-to-day basis. Some notable features you get include:

  • Automated print queue control that keeps projects going ahead at a steady rate.
  • Automated alerts when devices are in need of updates or maintenance, and advanced troubleshooting to manage problems as they crop up.
  • Automated alerts when consumables need to be replenished.

Better Security

Security breaches that occur during printing are a primary concern for enterprises. Sensitive data, such as salary information, confidential correspondence, and reports are left lying on paper in print trays, and often end up in the wrong hands.

These issues—plus various other vulnerabilities—can be easily addressed with print management software and the ‘Safe Print Release capabilities” it offers. When you have a print management software in place, there’s a multi-layered protection system that only allows devices to release prints after they’ve received authentication from authorized personnel. This prevents sensitive documents from being released prematurely into print trays, and keeps your company’s information safe. Looking for high-quality software solutions for print management? Here at Axis Business Technologies, we offer print management software such as MyQ, Papercut, Net Manager, and PRISM to Colorado Springs businesses. Get in touch with us to learn more.

Digital Signage In 2021: 3 Emerging Trends To Keep In Mind

To say that 2020 has been one heck of a year would be a gross understatement. We’ve seen a drastic change in how businesses operate globally, with businesses switching to home delivery, and entire staffs transitioning to working from home, and more.

digital advertising screen

However, amongst all the chaos and fervor, the digital signage industry has been playing its role wonderfully. Last year, we witnessed the introduction of digital smart entrances and hand sanitizers. But what should we expect in 2021?

Well, let’s take a look…

Automated Content Creation

All over the globe, businesses and institutions are seeking ways to boost efficiency and speed up operations. Robots are now a common sight in warehouses and factories, self-checkouts have become prevalent in supermarkets, and we even have automated parking systems that’ll park your vehicle for you.

And, this automation mania has engulfed the digital signage industry as well. Digital signage scheduling that enables you to automate the appearance of content on your digital screen has been around for a while now. But what about the content itself?

Providers of digital signage solutions are working hard to make the digital signage experience as streamlined as possible. Last year, we saw users of digital signage utilize digital signage templates—a trend that’s bound to gain momentum over time.

So, what’s the gist? Well, with automated content creation, clever software allows users to sift through hundreds of templates, choose one, and edit information—such as company name—and display it on their digital boards.

Digital Product Catalogues

In light of the ongoing health crisis, retailers have been seeking solutions that reduce the physical contact customers have with products. Digital product catalogues have emerged as a viable solution. These will be placed at entrances, and customers can use them to add items they want and have it ready to be collected at the counter. After each use, the screens can be easily wiped down to eliminate germs.

Digital Wayfinding

This is one trend that we expect will explode in the near future. As companies and organizations grow in size, their premises become more difficult to navigate. For instance, some colleges and universities have thousands of rooms, which makes navigation arduous for new students and visitors.

While traditional static signage have performed admirably in the past, it becomes quickly outdated in today’s fast paced world. Digital wayfinders, however, offer much more. For instance, an interactive display can present specific instructions to the viewer in addition to the best route.

If you’re seeking cost-effective digital signage solutions for your business, get in touch with us at Axis Business technologies. We offer advanced projectors, AV equipment, and LED and LCD screens projectors, and AV equipment required to deliver head-turning images, presentations, and digital videos.

Telling a Brand Story with Digital Signage

digital signage on a busy street

Digital signage is the new medium for modern-day storytelling. With dozens of businesses battling for customers’ attention, digital signs are a great way to attract the audience with highly targeted and personalized content that brings them to your brand.

Think about it: hundreds of potential customers walk past your business; if you were to captivate even a handful of these customers every day, you have yourself a successful business!

The best way to engage an audience is by building a connection with them via a brand story. By sharing your motivation and your passion behind your brand and how your offerings can benefit the users, you pull at your customers’ heartstrings and connect with them on a deeper level.

Let’s discuss how digital signage plays a contributory role in delivering a powerful brand story:

Create a Guided Tour of Your Brand

Instead of utilizing your digital screens for a hard sell, turn them into a narrative device. Chart the progress of your company using history reels and brand timelines. Talk about your values, giving the clients an insight into the kind of brand they’re investing in.

When depicting your brand’s journey, show them where you are and where you’re headed. Show them key milestones, the first location of your brand, the first team member you hired, the first charity event you supported. Acknowledge and feature the people who helped you get here. Just remember to keep it simple and real; authenticity always sells!

Interact With the Audience

Go one step beyond two-dimensional advertisements to create a powerful visual experience.

Digital signage can take several forms, such as holograms, mosaic canvases, images split across multiple planes, etc. These dynamic forms interact with the audience by moving and adapting to the way people explore places.

You can work with a design agency to create an attractive visual identity, complete with a customized color palette, stylistic look, logo and typography. Here’s an example of how GoPro generated powerful connections with the brand by leveraging a customer-provided video.

Choose an Appropriate Display

There are several ways to use digital signage to display different aspects of your brand. For instance, people love to listen to stories spoken out, so audio-focused displays are a great idea.

If an audio display is disruptive to the environment, use interactive displays to tell your brand story in an equally powerful manner. Interactive signs are perfect in places like waiting areas where you have the opportunity to keep the waiting audience engaged.

neonlight signage

Take Things to the Next Level with Smart Digital Signage

We can help you select the perfect technology to deliver a memorable and powerful visual experience. From conference room solutions to interactive displays and digital menus, we can help you with all the equipment required to deliver a head-turning brand story.

We also help you with all software and hardware needs, including print management software solutions and imaging products, such as all-in-one copiers, commercial printers, laser printers, etc.

Call us at 1.866.390.3956 for more information.

Top 3 Benefits of High-Quality Printing

Rarely any business models are independent of printing needs. You need printing for in-house communication, documentation, foreign collaborations, and customer relations. Lack of high-quality printing can jeopardize your business and often compromise the quality of services you offer.

Here are some key benefits of investing in high-quality printing.

A woman sifting through print material.

Customer Appreciation

High-quality service and sub-par service enables customers to choose between service providers. It’s not as much about seeking a return for their investment as it is about feeling valued. Customers love appreciation, and providing high-quality printing helps you convey your regard for them to them.

Customer appreciation goes a long way in securing loyal investors and buyers who value your dedication. For that, you must invest in premium printing equipment and high-grade paper that enhances the result. Be it forms, pamphlets, deeds, or other essential documents, crisp print and vibrant colors are always winners. But you don’t have to pay a lot to get that if you spend smartly.

Invites Customers

Printing quality is a great way to attract new customers to your business. It’s a product of your hard work, commitment to excellence, and business standards. It’s a promise of quality that you aim to offer to your customers in exchange for their trust (and service charges.) High-quality printing assures them that they’re getting value for money, and they’ll be further willing to do business with you.

Customers also have personal stakes in associating with your business. They want to affiliate their name with a brand that boosts their importance in the industry. Elite brands are setting a new standard, and high-quality service is the fastest way for your business to jump up ranks in the industry. A prestigious business name enables you to invite interaction, and the route to that is through high-quality prints.

An employee working on some charts printed on paper.

Improves Customization

As a business, customer satisfaction is your primary goal, and premium quality printing is a way to achieve that. Your print quality conveys a lot about your business—your standard of procedures, market position, digital adaptability, etc. It also conveys how important the customer is to you, which is the customer’s primary concern.

When it comes to showcasing your talent in front of the customer, the ball is entirely in your court. You can use customization to create innovative printed products that are visually appealing and efficiently put together. It’s all about going beyond the customer’s imagination to give more than what they expect.

We hope this answered a few of your concerns about printing quality and its effect on businesses. Do you need help with more business-related software or hardware needs?

We offer hardware and software solutions that enhance print management, data transfers, security, and networking for Colorado Springs businesses. Reach out to us for more information on technology that can fulfill your business needs.

3 Tips on Buying Computer Hardware for Your Business

Investing in computer hardware is a fundamental requirement for businesses. But there’s no shortage of choices and reviews available to first-time business individuals, making it harder to decide. You may not be able to get everything, but it’s important to tick the most critical features off the list.

A woman working on a Mac.

It’s a daunting process to gamble such a considerable amount on hardware. You’ll certainly need some tips before you set out to shop.

Consider it an Investment, Not An Expense

Many small-scale businesses struggle to acquire capital assets that can improve their business. Computer hardware is high on their list, but a more modest budget doesn’t allow that. Cost-cutting behavior can inhibit entrepreneurs from making a sizeable investment in computer hardware, but it’s a fundamental need. A good way to go about is to tweak your mindset.

Conflict arises when you count this capital investment as an expense accumulating in the ‘costs’ column. You need to understand that investing in computers, laptops, printers, lasers, scanners, and copiers is an investment that will soon pay off. It’s the road to progress, and a costly investment is only a bump on the way.

Choosing one Operating System

Businesses need to be compatible with several operating systems to prosper in the digital industry. But if you want to minimize your cost margins, you can choose one operating system—Microsoft Windows or Apple Mac. In technical terms, both systems get the job done with minor differences in applications and interface. Unless you have an essential requirement to get more than one operating system, don’t spend extra on pricier Macbooks or other hardware equipment.

An employee working on a laptop.

Invest in the Processor

A single glitch in the system can mean a considerable loss for a business. You can’t afford to have your system break down, slow down, or downright crash when you’re in the middle of finalizing an order. It’s unnecessarily frustrating and costs time, effort, and patience.

Prioritize investing in the latest processor because technology accelerates at a breakneck speed. Your processor determines how well your hardware functions. A robust processor such as the 8th Generation Intel® Core™ i5 can improve your business’s speed, efficiency, and productivity. Pairing it with a larger RAM can increase the memory available to you, which further minimizes untimely glitches in the system and guarantees seamless processing. 

Can we help you with other business-related software and hardware needs?

We offer hardware and software solutions that enhance data transfers, security, and networking for Colorado Springs businesses.

Reach out to us for more information on technology that can fulfill your business needs.

3 Best Laser Printers For 2020

Are you planning to start a business and need capital equipment? You should always research your options before investing in a laser printer because the market is saturated with newer models. But not everything that looks nice on paper is as good for practical use.

Here are our top three suggestions for color laser printers in 2020.

An employee placing a document on the scanner.

HP LaserJet Pro M15w Wireless Laser Printer

If you’re pressed for space and budget, this is the perfect printer for you. It’s ideal for a home-based business that doesn’t require high-volume output. It’s the most compact printer in its class since the design has been reduced by 35% compared to its predecessors. The wireless monochrome machine can print 19 pages per minute, with the first print out in less than 8.1 seconds.

Quick, efficient, and economical, this printer is compatible with HP Smart App, which allows you to manage your printing documents from any device—be it a phone, PC, or tablet. You can even access iCloud or Google Drive to print e-copies stored there. All in all, this is the right choice if you’re starting your business and want equipment that fulfills your business needs.

HP Color LaserJet Pro M255dw

Nothing upgrades your workplace better than a LaserJet Pro printer with an intuitive touchscreen interface. The smartphone-style interface maximizes user-friendliness and digitizes printing processes easily.

The HP Color LaserJet Pro M255dw offers a great collection of applications that allows you to manage your prints better. The most attractive benefit of investing in this machine is low-cost operations. If you’ve only just set up your business and need to fight through barriers to entry in the market, investing in expensive equipment has a high trade-off. You need equipment that offers more for less, and this is it.

The crisp black print and vibrant graphics are a stunner—and highly impressive in official meetings and presentations. The machine can turn around 17 prints per minute, including all kinds of material from labels, envelopes, and odd-size media.

A suited businesswoman handing out a printout.

HP Color LaserJet Pro MFP M479fdw

Whether yours is a small budding business with meager printing requirements or a large corporation with printers required at every station, this machine is a smart investment. It serves all your business needs and allows you to improve productivity by a considerable margin.

Printing multiple documents with the LaserJet MFP saves time and guaranteed sharp print quality. The printer is a profitable capital asset for any company because it offers unmatched durability. Investing in it is more secure than paying a bulk for other printers that can’t meet your high-volume needs.

The speed and features of this machine allow quicker scans than inkjet alternatives. It also offers robust admin and security settings that will enable you to keep track of printing output and observe any unauthorized use of official resources.

Do you need help with more business-related software and hardware needs?

We offer hardware and software solutions that enhance data transfers, security, and networking for Colorado Springs businesses.

Reach out to us for more information on technology that can fulfill your business needs.