Digital signages are used extensively by advertisers and marketers to promote brands and their products and services. However, businesses have realized that these displays have a greater potential and shouldn’t be confined as a promotional tool. Modern companies are using digital signages in many ways to improve profitability, and you shouldn’t miss out on these opportunities. Here are three amazing uses of digital signage that you should know:
Wayfinding
Gone are the days when companies placed non-interactive, static maps to help new employees and guests navigate their premises. The advanced digital signage technology allows businesses to digitize wayfinding. The touch-enabled displays allow users to tap and swipe to find a specific location and learn about the quickest route. You can also leverage mobile integration to send the route information to the user’s mobile device.
Improve guest experience
Replacing traditional waiting room televisions with modern digital signage will allow you to show relevant content to your guests. You can display ads for your company’s product or promote your brand message. For instance, a data security firm can run a video about the importance of cybersecurity. It doesn’t lead to direct revenue for the business but help create a positive brand experience
Revenue stream
Who said that digital signage must only be used to promote your brand? If you have different branches or outlets with heavy foot traffic, you can use interactive displays to show ads and get paid. You can work out a strategic partnership with companies who want to run ads on your digital signage displays or sell the ad space on-demand. Either way, you can quickly recover your initial investment and start a profitable revenue stream for your business.
Final word
These are some of the amazing uses of digital signages that can help elevate your brand and boost profitability. Get in touch with a professional digital signage solution provider to leverage the full potential of these interactive displays to make your business more competitive.
Are you looking for a reliable digital signage company in Southern Colorado? Contact us today! At Axis Business Technologies, we offer visually engaging & brand-building digital signage technology at competitive rates. You can choose from our advanced LCD and LED screens, projectors, and AV equipment. Call 1.866.390.3956 or visit our website to get started.
